Melbourne Central opens vibrant new food precinct

by Inside Retailing

Melbourne Central opens vibrant new food precinct

The GPT Group’s Melbourne Central has launched the first stage of a $30 million redevelopment with the opening of The Dining Hall - a unique food precinct.

The stylish new food court should become a major draw card to the centre, located on the corner of Swanston and LaTrobe Sts in the CBD, a short walk from the newly revamped Myer Melbourne and the David Jones stores.

GPT says The Dining Hall is intended to deliver "ever-better outcomes for retailers and shoppers alike," enhancing the centre by delivering a vibrant new food experience.

"The Dining Hall will offer a wide range of fast food, freshly made and casual dining options in a contemporary, natural light-filled space with five different seating areas including two terraces," said Justin Shannon, GM Melbourne Central.

As well as servicing CBD workers and shoppers The Dining Hall will be a natural hub for many university students studying near Melbourne Central, offering free WiFi access and a relaxed environment for customers to enjoy breakfast, lunch, dinner or a snack on the go.

Architect-designed elements of The Dining Hall include an intricate butterfly mosaic feature-wall, unique precincts within the space and a newly-created entrance from Elizabeth St.

Shannon said The Dining Hall will service a prominent gap in the current CBD food offering between slow food dining and fast food, with an emphasis on medium to premium ‘grab-and-go’ fresh options.”

“To the CBD worker, our food offer is equally important as our fashion offer with 28 per cent of people who work in the city saying that food is the main purpose of their visit to Melbourne Central, the same percentage as fashion,” Shannon said.

The Dining Hall is the first stage of a comprehensive redevelopment plan set to reinvigorate the centre. The next stage will be a new on-trend specialty retail precinct featuring iconic international and Australian brands.

Melbourne Central will also introduce improved entries to Melbourne Central at Latrobe and Swanston Sts and a new entry directly from Elizabeth St, enhancing connection with the city pedestrian grid and the Melbourne Central office tower.

Keywords: Melbourne Central, Dining Hall, GPT Group

Comments:

Wednesday, February 08, 2012 by

can you tell me the artists name who did the mosaic please
thanks Wendy

Monday, July 11, 2011 by

Do you have contact details of the architects?
www.foodstrategy.com.au

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