Colour change for Menz health
South Australian confectioner Robern Menz will unwrap the often hidden issue of prostate cancer later this month in the brand's first ever colour change.
Blue packets of Menz Giant FruChocs are set to hit shelves around Adelaide with the company donating $1 from the sale of each one to the Prostate Cancer Foundation of Australia.
It's the first time the brand - known for its orange packaging - has changed colour for charity.
Phil Sims, CEO of Menz, says the decision to support men’s
health was an easy one – apart from the obvious “natural fit” between
the Menz brand and men’s health.
“Menz has, and continues to be, a long-time supporter of many children’s
charities and local community groups, but men’s health is often an
issue side stepped or forgotten by society," says Sims.
"It doesn't fit the tough
Aussie male stereotype and hasn’t been the topic of choice around the
dinner table, but the statistics are too alarming to ignore.”
Prostate cancer takes the life of one male every three hours in Australia.
The good news, says Sims, is that through early detection, more research and better treatment, prostate cancer need not take so many of our good men.
“By changing our packaging blue, we’re sending out a visual reminder to men and women that it’s a good thing to talk about men’s health among peers and with a GP. We’re saying: get tested today.”
Prostate cancer is the most common cancer diagnosed in Australia, with men in rural and regional areas at even greater risk.
In 2010, around 20,000 men were diagnosed with prostate cancer nation-wide and tragically, over 3300 died as a result.
The 103-year old family run company has also enlisted the support of brand ambassadors including Adelaide Mayor Stephen Yarwood, tennis champion Roger Rasheed and soccer star Dario Vidosic.
Major media supporters the Triple M Hot Breakfast Team’s Ali Carle, Warren Tredrea and Dale Lewis and Channel Nine’s Kym Dillon and Brenton Ragless have also thrown their support behind the cause. |