I just looked at Eternal Beauty Products website and they are retailing this product to consumers. According to the acticle above they are the sole distributor in Australia. Maybe it is just me, but if my distributors would sell direct, I just wouldn't sell that product. It is just too hard.

I think the problem with Eternal Beauty Products is, that they are a distributor and sign up retailers to sell their products. On its website however retails to consumers and directly competes against its retailers. If any retailer dares to sell it for less than Eternal Beauty Products they cut them off and threaten them with legal action. I just moved on and sell products from suppliers who are keen. I'm glad someone has taken the effort to raise this issue with this supplier. Gary

Don't Pandora also?

There's nothing wrong with setting a fixed price to retailer - the issue is dictating the price at which retailers sell to consumers. Apple doesn't discount to retailers so price matching is usually for competitive reasons. Having said that... it would be interesting to see the outcome if the ACCC ever managed to investigate fully... - Ed

Correct me if I am wrong, but don't Apple do this too?